ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT
- Project Research
- 1-5 Chapters
- Quantitative
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- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
EXCERPT FROM THE STUDY
In this study, our focus was on advertising an effective promotional tool for marketing new product using NASCO group of companies, in Plateau State as a case study. The study specifically was aimed at highlighting the significant of advertisement as it effects the development introduction and growth of new product in the market place, access the degree of the effect of advertising on new product, performance in comprise with competitive product in the market place and determine the degree of association that exist between the advertising expenditure, and the annual turnover/profit. A total of 30 responses were validated from the enrolled participants where all respondent are drawn from staff in the marketing department.
Based on the finding of this study, the following conclusions were made:
- Advertising is significant in the new product development and marketing process especially in NASCO groups of companies Jos.
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Chapter One: Introduction
